Sao Paulo, Brazil, June 2016: Illinois Tool Works Inc. (NYSE: ITW) recently announced the global re-branding of SEE Sistemas under the Hartness International brand name. ITW, parent company of SEE Sistemas since 2012, has launched the re-brand as part of an initiative to standardize and enhance its global offerings. ITW is a Fortune 200 company, one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses with locations in 52 countries worldwide.
Hartness International, an ITW Company, is headquartered in South Carolina, USA, and is a leading solutions provider in the secondary equipment industry throughout the world. Hartness offers a diverse end-of-line product portfolio including DYNAC accumulation, case packing, palletizing and depalletizing, robotics, and systems integration. With over 50 years of experience in end-of-line packaging solutions, Hartness International brings a global presence to SEE Sistemas along with a reputation for high quality and proven innovation. The re-branding initiative provides a great opportunity to leverage synergies between the two companies, by combining the strength and breadth of knowledge of Hartness International with SEE Sistemas’ technical expertise and in-depth understanding of the Brazilian market. SEE Sistemas will continue to operate its headquarters in Sao Paulo, Brazil a secondary packaging manufacturer, will retain the manufacturing, parts, and labor locally.
The re-branding strategy includes a fresh logo design to align with the new state-of-the-art facility and demo room recently completed at the Sao Paulo location. The SEE Sistemas re-brand will be on display both at the FISPAL tradeshow in Sao Paulo Brazil, Booth O94H from June 14-17, as well as at the open house event scheduled for Q3-2016 at the new facility.
SEE Sistemas will benefit greatly by extending capabilities in the food, beverage, and personal and household care markets, increasing flexibility, and improving responsiveness to client needs. “We are very excited about the re-branding of SEE Sistemas. Hartness’ global strength and innovation capabilities will fit perfectly with our mission to develop new solutions based on customer needs,” said Esau Manzano, Director of Sales and Service at SEE Sistemas. The re-branding strategy has also been well received by SEE Sistemas’ top customers. A major customer said, “We believe that the re-brand will positively impact our relationship with SEE Sistemas due to the innovation and wealth of resources that an international company like Hartness has to offer.”