Sao Paulo, June 28, 2016
From June 14-17, the newly renamed Hartness-SEE Sistemas attended Fispal Technologia, an international tradeshow for processing, packaging and logistics for the food and beverage industries. The four day event, located in Sao Paulo, Brazil is the largest show in Latin America in its sector and has attracted around 52,000 visitors in recent years.
Displaying SEE Sistemas’ specialized palletizing and depalletizing cells, this Fispal booth also showed off the company’s recently re-branded logo. ITW launched the re-brand earlier this month as part of an initiative to standardize and enhance its global offering in the secondary packaging equipment industry.
The re-branding initiative combines the strength and breadth of knowledge of Hartness with SEE Sistemas’ in-depth understanding of the Brazilian market. Hartness will benefit from SEE Sistemas’ specialized palletizing and depalletizing equipment with extended capabilities in the secondary packaging equipment industry and a strong local presence in Brazil.